East-West Healing Arts Institute

East and West, you learn from the best!

Do you want to learn a broad range of Eastern healing arts in depth? Do you want a solid theoretical understanding of the ancient wisdom that gave birth to these skills?

Do you want to learn Western methods of therapeutic bodywork? Do you want scientific, technical knowledge of anatomy and physiology?

Most massage schools offer you either one or the other. They focus on East or West, with just a smattering of the other side. East-West Healing Arts Institute is different. Through our comprehensive, systematic program, you will learn both Eastern and Western massage modalities.

Our Program

Our 800-hour program is designed to be completed in 10 or 20 months, depending on which option you choose. We offer the most hours of instruction and experience currently offered anywhere in the Midwest. Our faculty is carefully chosen for their combination of expertise and teaching credentials, and for their ability to create a dynamic, interactive classroom learning experience. You'll learn a wide range of Eastern modalities, including TuiNa (Chinese Medical Massage), Acupressure and Acustone Techniques, Foot and Hand Reflexology, JinShinDo, and Polarity Therapy. CranioSacral Therapy, Sports Massage, Swedish Massage, and Deep Tissue Technique are just a few of the Western modalities you'll learn, too.

Another highlight of our successful program is that we offer the most hands-on clinic hours in Wisconsin. You'll devote 100 clock hours to giving massage to clients at our Student Massage Clinic. At East-West Healing Arts Institute, you will gain the tools you need to succeed as a massage practitioner. And, because our focus is on the whole person -- body, mind and spirit -- you will learn to dedicate your entire being to helping others.

Open House and TuiNa Workshops

Please contact us to arrange a visit. We have several ways you can get a taste of the East-West experience.

• Open Houses are free to all.
• TuiNa Workshops, which are a small fee, will teach you a "starter set" of TuiNa techniques that you can use right away, whether you are new to massage or already a Western-trained practitioner looking to broaden your skills.
• Can't make it to an Open House or Workshop? We will be happy to arrange a private tour and mini-demonstration.

Credentials, Certification

• Approved by the Wisconsin Educational Approval Board (EAB)
• Institutional member, Association of Bodywork and Massage Professionals (ABMP)
• Your East-West Holistic Practitioner Certificate earned here qualifies you to apply for national certification in both Eastern (Dipl. A.B.T. with the NCCAOM) and Western (NCMTB with the NCBTMB) massage.
• You will be qualified to apply for state certification in most states, including Wisconsin.
• 100% Successful Pass Rate of National Certification Board Exam 2006 to Present.

Advanced Internship Study Abroad

In addition to the standard massage therapy program, students also have the exclusive opportunity to participate in a 80-hour advanced training course at medical colleges and hospitals in China with our Internship Study Abroad program. In this optional advanced training program, students study with doctors in Harbin, Beijing, and ShaingHai China. Interns have to opportunity to practice TuiNa Chinese Medical Massage techniques under the most expert supervision available on the planet!

Our Mission Statement

Through the commitment and extraordinary experience of highly qualified instructors, and through techniques that have proven to be effective healing agents over the centuries, our school is firmly dedicated to training each individual student in how to fully integrate and utilize their entire being in helping others. At the East-West Healing Arts Institute, our focused concern lies with you and your personal growth as a student, as a dedicated health professional, and as a person.

In practical terms, by employing structured learning sessions along with clinical experience, you as a student will find yourself able to practice treating patients while also cultivating a professional demeanor and attitude.

The purpose of our institution is to assist students in broadening their knowledge of the diverse massage techniques available and to teach students to complement modern Western medical knowledge with traditional Eastern techniques.

Founder and President

Dr. XiPing Zhou, O.M.D., M.S.M., L.Ac., The training and qualifications of the founder and president of the East-West Healing Arts Institute are remarkable. Traditionally trained in China as a doctor of TCM (Traditional Chinese Medicine), Dr. XiPing Zhou is one of the nation's leading authorities on acupuncture, TCM, acupressure, and Chinese medical massage. He has been practicing Tui Na and TCM for over 28 years.

Dr. Zhou, a licensed acupuncturist with a thriving practice, taught for six years as the Professor of Chinese Herbs and TuiNa (Chinese Medical Massage) at the Midwest College of Oriental Medicine in Racine, Wis. He is nationally certified as an Oriental Bodywork Instructor from the American Oriental Bodywork Therapy Association (AOBTA). Dr. Zhou is also the primary Eastern theory and techniques instructor with whom you will work at East-West Healing Arts Institute. He has taught students from all over the world and has been a frequent international guest lecturer.

Commitment to Our Students

• We provide students with accessible, relevant and dynamic hands-on experience.
• We actively promote student success both before and after graduation.
• We assist in career success through community service, job search strategies, and career planning. Our curriculum includes a comprehensive business practice training course.
• We continually improving course offerings to meet evolving needs in the field of health care.
• We support graduates with ongoing continued education.

Commitment to the Community

East-West promotes the benefits of massage therapy in order to increase awareness and acceptance of the profession by

• Graduating massage therapists who are dedicated to improving the health and well-being of the community.
• Enhancing the accessibility of massage therapy through a community-based clinical education program.

Location and Facility

Madison, Wis. has long been known as a center for progressive and alternative movements, including holistic health. Centrally located in this state capital and university town, the East-West campus is just minutes away from a vibrant, pedestrian-friendly downtown, uniquely beautiful parks, a network of bicycle paths, and scores of distinctive eateries, ethnic restaurants, coffeehouses, and award-winning microbrew pubs. Madison is built around picturesque Ice Age lakes and enjoys a delightful four-season climate. For many qualities including its top educational facilities, Money magazine has rated Madison the #1 mid-sized city in the U.S.

We have a beautiful feng shui-designed facility including a total of 6,300 square feet with 2 classrooms, administrative offices, restrooms, a library, lounge and 12 clinic treatment rooms.

If you are interested in any of our programs and would like to find out more about the Institute, pleaseRequest Information.