Massage Therapist Salaries: What You Can Earn in This Fast-Growing Field
In the estimated $18 billion industry of massage therapy, there are more opportunities than ever for professionals in the field. With healthcare providers continuing to understand the benefits of massage and incorporating it into their treatment plans, the employment of massage therapists is expected to grow by 22% through 2028, with more than 35,000 new jobs.
But what can you expect to earn as a professional in this fast-growing field? The answer’s a little bit tricky. The U.S. Bureau of Labor Statistics (BLS) reports an average annual salary of nearly $46,000, though this number might be a bit misleading. According to the American Massage Therapy Association’s (AMTA) 2019 Research Report, massage therapists earned an average annual income of $25,810 per year. These figures also don’t take into account taxes or business-related costs such as the price of paying for space or supplies, meaning that average take-home pay is typically less.
What you earn depends on which city and state you live in, where and how much you work, any certifications or specializations that you have, and how good you are at marketing and garnering your clientele.
So why the discrepancy in these numbers? A large factor is that massage therapy is not your typical 9-to-5 job, and the BLS calculates salaries based on a traditional workweek. “Fulltime for a massage therapist is technically less than 40 hours per week because of the nature of our job,” says Lisa McNeil, M. Ed, CFSS-M, a licensed massage therapist at the Wisconsin-based Momentum Movement Clinic, who also has years of experience working with Olympic and professional athletes. The AMTA backs up this claim, citing an average work week of just 26.6 hours, with an average of 46 appointments per month. What’s more, massage therapists were only paid for about 70% of the time they worked, with the remaining hours spent doing non-massage activities related to running a business.
When it comes to salary, there are many other factors to consider as well. While our guide aims to give you a better understanding of what you could make as a massage therapist, remember that, as with most careers, the salary you earn varies widely depending on which city and state you live in, where and how much you work, any specializations that you have, and how good you are at marketing and garnering your clientele. Recent graduates of massage therapy schools also tend to earn on the lower end of the spectrum as it can take a number of years to build a reputation and a base of repeat clients.
Massage Therapist Salaries by State
According to the BLS, average salaries across the country span a broad range, from below $21,000 to over $78,000 per year. The state where you work can certainly impact what you might make, as will whether or not you live in a major city or surrounding metropolitan area.
Select the drop-down menu below to learn about the average annual salary in your state.
Again, remember that these figures are calculated by the BLS based on a traditional 40-hour work week and may not be accurate for the majority of massage therapists who work part-time.
Average salary information is calculated by the U.S. Bureau of Labor Statistics and is based on the payroll records of business establishments. Actual salaries vary greatly depending on your location, level of education, years of experience, work environment, and many other factors. Please note that salaries may differ even more for those who are self-employed or work part time.
Which Jobs Pay the Best?
The money you make as a massage therapist is also greatly influenced by the environment in which you work. Per the AMTA, professionals paying visits to clients’ homes or working at resorts earn more per hour, while therapists working at massage therapy chains typically earn the least. However, keep in mind that while employees working at chains, clinics, and salons make less per hour up front, there are far fewer costs involved than self-employed therapists incur. Regardless of the workplace, nearly two-thirds of massage therapists report earning tips roughly 60% of the time.
What Can You Charge as a Self-Employed Massage Therapist?
Working as a self-employed massage therapist means you’ll be able to set your own rates, though what you can charge varies widely depending on where you live, the type of massage you perform, the length of the treatment, and whether you provide extras like aromatherapy or hot stone massage. According to cost estimators on the professionals-for-hire-site Thumbtack, a standard massage runs between $90 and $110 on average. Massage therapists in major metropolitan areas might be able to charge two or even three times the amount as someone in a small town, so it’s best to do your research in order to decide what the market will allow.
An important thing to keep in mind is that as a self-employed massage therapist, you’ll be responsible for providing any necessary supplies such as a table or chair, sheets, pillows, towels, lotions, and oils. You’ll also need to factor in any costs associated with rent and utilities, scheduling software, advertising expenses, and fees for licensing and continuing education. So, while you might charge close to $100 an hour for a massage, your take-home pay will be far less.
All that may seem daunting, but the good news is that self-employed massage therapists can deduct most of these expenses from their taxes. Anything considered necessary to run your business can be itemized and potentially lead to a large refund. If you travel to your clients’ homes to perform massage, mileage and the cost of maintaining your car could be a deductible expense. It’s important that you keep a good record of all of your expenses and income (including tips) and file at the appropriate times throughout the year.
How to Increase Your Earning Potential
Once you’ve secured any licensing you need, the best way to increase your earning potential is to pursue board certification and specialization in a particular patient population or modality of massage—especially massage that’s applied as part of a medical treatment plan.
“Gone are the days when massage was strictly found at a spa,” McNeil explains. “Massage therapy in the last decade has gained traction as a legitimate adjunct to traditional medical services and, sometimes, an effective alternative to outdated medical practices. Hospitals will be hiring more massage therapists to aid with pain management, hospice care/comfort, and therapy rehab.”
But you can’t just graduate from a traditional program and expect to find a job working in a medical setting, says McNeil. “All students graduate with the ability to do relaxation/self-care, but few graduate with the ability to walk into a hospital or sports medicine clinic without additional education. With the right training, massage students can position themselves as medical providers and build a reputation within the medical community.” Part of that training, she adds, involves choosing a program that’s strong in anatomy and physiology.
The National Certification Board for Therapeutic Massage & Bodywork (NCBTMB) offers board certification for professionals who want to demonstrate their dedication and expertise by going by beyond the basic entry-level education requirements. Once certified, you can pursue additional education to earn specialty credentials in the healthcare areas of:
- Clinical rehabilitative massage
- Massage therapy for integrative healthcare
- Military veteran massage
- Oncology massage
- Pain and palliative care
- Sports massage
According to the NCBTMB Annual Survey, board-certified massage therapists earned an average of $33,139 per year—more than $7,000 more than the average reported for AMTA members, whether certified or not.
Board-certified massage therapists can earn an average of $7,000 more a year.
NCBTMB professionals also cited spending the majority of their time working in hospitals and other medical settings, compared to only 23% of the AMTA, and they reported having an average of five additional clients per month.
Perks of Being a Massage Therapist
Massage therapy may not be among the highest paid industries, but there are other benefits to consider. Many massage therapists enjoy having the ability to work part-time, make their own schedules, and earn extra money alongside another job. (Per the AMTA, 45% of massage therapists earn income working in a second profession.) Of those who have an employer, the largest reported benefit was free or discounted massages. Between 30% and 50% of full-time employees reported receiving paid time off, health/dental/life insurance, a retirement plan, and free or discounted continuing education.